Hi, I’m J. Lucy (pronounced Jay-Lucy), or just JL. I specialize in transforming culture into creative that resonates. I blend data with innovation to help brands not just join the conversation but lead it.
At WMX Media & Creative Content (Warner Music Group), I led teams to create award-winning campaigns for A-list brands like Doritos, Toyota, Sprite, and Delta, earning Digiday’s Best In-House Content/Brand Studio award.
While data—both qualitative and quantitative—fuels my work, creativity drives it. I focus on transforming cultural insights into meaningful, relevant ideas that connect. My approach centers on aligning strategy across teams, fostering collaboration, and delivering work that feels both authentic and timely. I’m deeply client-focused, balancing empathy for both clients and internal teams, with people always at the core. After studying AI Concepts and Applications for Creatives at The New School, I’ve recognized that helping people understand and integrate AI is essential to leadership today.
I’ve co-chaired the women’s ERG and earned certifications in Anti-Racist Leadership and AI Ethics from The New School, reinforcing my commitment to driving change within and beyond the industry.
Some call me a Creative Conductor, Strategist, or Director—titles aside, let’s connect and create something meaningful!
She/her
*pictured above carrying 6 large New York City pizzas, aka getting my hands dirty
