TRACFONE - ON REPEAT

S1 EPISODE 3 - EMPRESS OF

OBSTACLE: TracFone's StraightTalk brand needed to resonate with thrifty millennials culturally, embedding frugality within a broader narrative beyond budgeting. Seeking to bridge the gap between awareness and consideration among budget-conscious millennials, they sought a partner to engage their audience during moments of passion and content consumption.

SOLUTION: Seamlessly weave frugality into the broader cultural narrative beyond mere budgeting through DIY fashion content.

"Introducing 'On Repeat,' an acclaimed video series spotlighting WMG talents embracing upcycling and DIY fashion. Leveraging artist-driven storytelling and trusted editorial voices, WMX seamlessly connected fans to the brand through shared values of frugality and style.

Approach:

We carefully curated a lineup of emerging WMG artists renowned for their inventive approaches to fashion and sustainability on a budget, often overlooked yet inherently celebrated within their communities. These artists not only resonated with the target audience but also boasted social footprints reflecting shared passion points.

Strategic Execution:

Our approach was grounded in the recognition of overlooked cultural phenomena and the inherent value within niche communities. By carefully curating a lineup of emerging WMG artists celebrated for their inventive approaches to fashion and sustainability on a budget, we tapped into a larger cultural truth often ignored by mainstream narratives.

Outcome:

'On Repeat' garnered widespread acclaim and engagement, effectively elevating StraightTalk's brand awareness and affinity among thrifty millennials. By authentically aligning with their values and passions, the campaign successfully positioned StraightTalk as a trusted choice for budget-conscious consumers seeking style and savings, sweeping a few awards along the way.

S1 EPISODE 1 - BRYCE VINE

S2 EPISODE 1 - MORGAN EVANS